CHOOSE YOUR CUSTOMER
How to Compete Against the Digital Giants and Thrive
Jonathan Byrnes is a Senior Lecturer at MIT, and founder and chairman of Profit Isle, a highly successful MIT spin-off SaaS software company that helps organizations increase profits. He earned a doctorate from Harvard and has taught at MIT for over 30 years. In addition to his popular HBS Working Knowledge column, “The Bottom Line,” he is the author of Islands of Profit in a Sea of Red Ink, an Inc. Best Book for Business Owners.
John Wass is the CEO of Profit Isle. He has held marketing positions at P&G, M&M/Mars and Fidelity Investments. He was a key early member of the management team that grew Staples from three stores to over 1,000 nationwide and also a successful entrepreneur who has co-founded and been the CEO of three startups after Staples. John is a graduate of MIT and Princeton. He has been a guest lecturer at MIT for the past decade.
